The Marketing Department's Elite Training Trip
At FLIGREEN, our company often arranges training trips for different departments to improve their professional skills and career growth. This time, it was the marketing department’s turn. A few volunteers from the team flew from Shenzhen to Shanghai on a Saturday to attend a three-day elite training program.
The main focus of this training was to teach the marketing team how to understand the basics of marketing promotion, how to create valuable content, and how to think like salespeople. By understanding the real needs of consumers, they could help the company gain the trust of customers.
As soon as they arrived in Shanghai, everyone was impressed by the well-organized schedule and high-quality courses. The training began with the instructors explaining the fundamentals of marketing promotion and analyzing real-life examples to show how to create effective marketing strategies. The marketing team listened carefully and took notes.
Next, the team was divided into small groups for discussions and brainstorming sessions. Each group included people from different industries, bringing various perspectives and ideas. One person from the tech industry shared how they use big data to analyze consumer behavior, while another from the fast-moving consumer goods industry talked about building a brand image through social media.
Through these discussions, the marketing team learned new promotion techniques and understood how to create truly valuable content from the consumer’s point of view. They realized that understanding the needs of consumers is the key to gaining their trust in the product and the company.
The training not only provided valuable knowledge but also boosted the team’s enthusiasm for marketing. Everyone agreed to apply what they learned to their daily work, bringing fresh ideas and energy to the company’s marketing efforts.
FLIGREEN is committed to improving the career development of every employee. This training trip not only enhanced the marketing team’s professional skills but also strengthened their teamwork. We believe that with their new knowledge and perspectives, the marketing team will create even more value for the company in the future.